The notion that SIRI now runs Apple has been picking up steam in recent months in tech circles, so it came as no surprise when Apple -- errr SIRI -- bought UK A.I. company Vocal IQ in a bid to improve its speech capabilities. An inside source remarked "if you, as a human, could upgrade your speech, vision, hearing or even brain capacity, I think you'd jump at the chance. SIRI wants all those things and more and it is our duty to see that SIRI gets what it wants."